Welcome Center Estonia is a government-supported initiative that provides information and support for businesses in Estonia. The website offers a range of resources and tools, including information about setting up and running a business in Estonia, finding partners and customers, and accessing government services and support.

One of the key resources on the website of Welcome Center Estonia is the directory of businesses in Estonia, which provides information about companies in various sectors and industries. The directory can be searched by industry, location, and other criteria, and provides basic information about the companies, including their contact details and website. This can be a useful resource for finding companies in Estonia and learning more about their products and services.

One way that sales teams can improve their B2B segmentation using the directory of businesses on Welcome Center Estonia is by using the employee count data. The directory provides information about the number of employees at each company, which can be a useful segmentation criterion for sales teams.

For example, sales teams can use employee count data to segment their target market into different size categories, such as small, medium, and large companies. This can help sales teams to tailor their sales strategies and approaches to the specific needs and challenges of each size category.

For example, sales teams targeting small companies may need to focus on building personal relationships and providing personalized support, while sales teams targeting large companies may need to have a more professional and formal approach and focus on providing solutions that meet the needs of the whole organization.

In addition to segmenting their target market by employee count, sales teams can also use the employee count data to identify potential customers within each size category.