Industry data is a type of business data that provides information about the industries and sectors in which companies operate. Industry data can be a valuable resource for businesses looking to find and target new customers, as it provides insights into the trends, challenges, and opportunities in different industries, and can help businesses to tailor their sales approaches to the specific needs of each industry.

To use industry data to find new customers, businesses can follow these steps:

Identify the industries and sectors that are relevant to your business and target market: The first step is to identify the industries and sectors that are most relevant to your business and target market. This can include industries that are related to your products or services, or that have similar challenges or opportunities to those faced by your business.

Collect and analyze industry data: The next step is to collect and analyze industry data about the industries and sectors that you have identified. This can include data such as industry trends, market size, key players, and competitive landscape. You can use online databases, such as the Estonian Business Register, to find and collect industry data.

Identify potential customers within each industry: Once you have collected and analyzed the industry data, you can use it to identify potential customers within each industry. This can include identifying companies that are leaders in their industry, have a similar size or location to your business, or face similar challenges or opportunities.

Use the industry data to tailor your sales approach to the specific needs of each industry: Once you have identified potential customers within each industry, you can use the industry data to tailor your sales approach to the specific needs and challenges of each industry. This can include using the data to understand the trends and challenges facing each industry, and to create sales pitches and proposals that are tailored to their specific needs and preferences.

Overall, industry data is a valuable resource for businesses looking to find and target new customers. By collecting and analyzing industry data, businesses can gain insights into the trends and challenges facing different industries, and use this information to tailor their sales approaches and increase their chances of success.